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Technology arm:MN Tech

Adsat Minthar Holding Co. — Products & Ventures Holding Company

Adsat Minthar Holding Co. All rights reserved 2026 ©

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Investments & Acquisitions

We invest in Saudi startups building the Kingdom's digital future

Minthar Holdings operates as both a strategic investor and an active operating partner. We invest and acquire to build with founding teams, not just fund them. Our portfolio spans K-12 education, applied AI, enterprise software, commerce, and logistics, with MN Tech serving as the technology execution arm since 2016.

Crowds at Minthar booth
Live Minthar product demo
MN Tech booth — Golden Sponsor
12+Portfolio Ventures & Platforms
40K+Students on MoznEMS
400+Schools served
2016Founded

Investment Focus Areas

01

National-Scale Education Technology

We back Saudi education platforms that serve schools at scale with measurable learning and operational outcomes.

02

Applied AI

We invest in AI products that connect analytics to decisions, from media creator intelligence to sports performance analysis.

03

Enterprise Software & Compliance

We target Arabic-native ERP and accounting systems that modernize operations and financial control for Saudi SMEs.

04

Commerce & Logistics Services

We build and acquire loyalty, commerce, and logistics platforms that strengthen the day-to-day digital rails of the local economy.

Portfolio Snapshot

MoznEMS

MoznEMS | مزن

Active

Education Technology · K-12

Saudi K-12 education lifecycle platform: ~40,000 students across 34+ enterprise clients; 400+ schools served; contracted core SaaS ARR ~SAR 1.29M. First place at Naqlathon 2 (General Transport Authority, 2023), recognized by the ministers of Education, Transport, and Tourism.

Bayyan

Bayien | بيِّن

Active

Artificial Intelligence · Media

Media AI analysis platform for creators and media teams to optimize content, watch time, publication timing, and channel strategy. First place winner internationally at Mediathon (Ministry of Media / stc, 2022).

Warid

WaridERP | وارد

Active

Enterprise Software · ERP

ERP and accounting platform with OCR processing for invoices and tax documents. Second place national winner at SOCPA's accounting solutions hackathon, deployed across 34+ SMEs.

Haitham

Haitham | هيثم

Acquired

EdTech · Mathematics

Math EdTech venture focused on visual and interactive lessons and tools for schools. Recognized by three consecutive ministers of Education, and acquired by MoznEMS in 2023.

Naqdi

Naqdi | نقدي

Portfolio

FinTech · Loyalty Infrastructure

Loyalty rewards infrastructure for businesses, plus a unified consumer wallet that converts scattered rewards points from partner programs into withdrawable cash value.

ShifraAI

ShifraAI | شفرة

Portfolio

Nonprofit · AI Adoption

Saudi Arabia's first nonprofit for AI adoption and awareness programs, backed by Misk NPO and launched in 2023.

Oun App

Oun | عون

Acquired

Commerce · Grocery Delivery

CR: 7023752657

Saudi's first subscription-model grocery delivery app (launched 2021), ranked #1 on both App Store and Play Store, with 200K+ downloads and 34K+ social followers before a private-sale exit to a venture group in 2023.

SimaAI

SimaAI | سمة

Portfolio

Sports AI · Performance Analytics

Sports AI analysis platform that helps football players and coaches evaluate performance using computer vision and advanced data analysis, winner of the Ministry of Sports AI in Sports challenge community choice award (2022).

Found

Found | فاوند

Portfolio

Hospitality · Shared Workspaces

CR: 1010834664

Coffee and shared working spaces venture launched in Riyadh in 2022, designed for startup founders and innovation ecosystem operators.

MN Tech

MN Tech | إم إن تيك

Active

Technology Services · UX · AI

CR: 1010835664

Saudi's inaugural specialized UX services firm launched in 2016. Today it leads AI and software services delivery, pioneered ITSM with 40+ SME and enterprise clients serving 10K+ employees, and has earned 16+ first-place awards nationally and internationally as Minthar Holdings' technology execution arm.

ShelfCorner | شيلف كورنر

Acquired

Logistics · Darkstores

CR: 1010882868

Logistics and darkstores operations venture with 13+ locations across the Kingdom, delivering a unified delivery-app experience for brand owners across Jahez, Hungerstation, Keeta, and similar channels. Minthar Holdings acquired a 60% majority stake in 2024.

JND Technology | جند

Acquired

B2B E-commerce Technology

CR: 1010886197

B2B e-commerce technology company delivering customized, tailor-made commerce solutions to 600+ clients. Minthar Holdings acquired a 70% majority stake in 2024.

* Some portfolio companies are shown in aggregate per operational confidentiality arrangements.

How We Invest

01

First Contact

Share your idea or company through our contact form. Every submission is reviewed within a week.

02

Discovery Session

We meet the founding team to understand the problem, market, and competitive differentiation.

03

Due Diligence

We evaluate technical and market readiness, and assess integration synergies with existing portfolio companies.

04

Investment or Acquisition

We structure the investment or acquisition, then integrate the company into the Minthar operating ecosystem.

For Founders

Building a technology company with real impact in the Saudi market?

We look for founders building in Saudi Arabia. If you're building a real technology company, let's talk.

Talk to us about your company